Our team

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Seth is our lure leader. With his passions for design, he has taken our product line to a new level of quality and style. If you are looking for a signature lure, chances are that he knows just the thing.

This is Goose - Seth's right hand man ... Well, dog actually.

He is the keeper of the Crappies and the reigner of the Rainbow Trout.

This is Grace, also known as "The Baby"

She makes sure that all fish make it successfully in the boat or on the ice.

She's also the designated taste tester...you know, to make sure we've caught the right species.

I'm just here to keep the plates spinning in the background!